An award winning television news photographer, Sam used his formidable broadcast experience to hook up with national news organizations who were looking for local production companies to cover breaking or ongoing news stories as they happened. One job led to another and soon White Rabbit was in high demand. In order to keep up with increased business, Sam came up with the idea of developing strategic partnerships with a variety of talented freelance shooters, directors, producers, editors, designers, writers and other crewmembers on an as-needed basis. Needless to say, this concept has proven to be invaluable and frankly, more than a little far-sighted. Especially since a number of large production facilities have had to close their doors in recent years; unable to roll with the times. Today, as a fixture on the production-savvy radar, White Rabbit is busier than ever with clients all over the world.